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14 octubre 2014 2 14 /10 /octubre /2014 16:26

Environmental groups have sought to prevent the .eco domain name from being hijacked by corporations
ICANN: environmentalists to control use of .eco internet domain name 

 

 

 

Medioambientalistas se quedan con el control del dominio .eco

Kurt Castro13 octubre 2014 - Cultura Verde

Ahora las empresas no podrán realizar el "lavado verde" usando el dominio ".eco".

La ICANN (Internet Corporation for Assigned Names and Numbers) es la organización encargada de decidir el dueño de los dominios de Internet. Por un lado ven los nombres comerciales y por otro deben regir los nombres de dominio "prioritarios para la comunidad".

Sobre este último aspecto, las organizaciones que postulan a ser un medio representativo para la comunidad, deben cumplir con altos estándares según los requisitos y evaluaciones de la propia ICANN.

Una coalición de 50 organizaciones ambientales, encabezadas por la empresa de Vancouver Big Room Inc, logró quedarse con el control del dominio .eco, lo que ha significado un triunfo ante el temor de que empresas usaran este nombre para fines comerciales.

Jaco Malthouse, co fundador de Big Room Inc, señala que la decisión de ICANN es una victoria en contra del lavado verde.

    "Esto significa que los grupos ambientalistas estarán siempre en el control de los nombres de dominio punto eco", explica Malthouse, señalando que "esto significa que el dominio punto eco va a ser dirigido por y para los ecologistas. Cuando la gente vea un nombre de dominio punto eco podrán estar seguros de que realmente va a significarlo".

La firma de Vancouver logró reunir en una coalición a más de 50 grupos ecologistas de todo el mundo, incluyendo a WWF, 350.org y tcktcktck, indica The Guardian.

 

 


http://www.veoverde.com/2014/10/medioambientalistas-se-quedan-con-el-control-del-dominio-eco/

 

 

A domain for the environmental community

The world’s leading environmental groups and their members have come together to create a unique online identity. If you care about the environment and want to support a good cause, you should register your interest in the .ECO web address today!

 

 

 

Environmental groups have sought to prevent the .eco domain name from being hijacked by corporations

Icann: environmentalists to control use of .eco internet domain name


Coalition of more than 50 environmental groups, including WWF and 350.org won out over three other groups competing for .eco

Thursday 9 October 2014  The Guardian,     Suzanne Goldenberg, US environment correspondent

 

The .eco domain name will be controlled by the environmental community following a decision by internet regulators.

The Internet Corporation for Assigned Names and Numbers (Icann) this week granted control of the domain name to a coalition of about 50 environmental groups, assembled by a Canadian company. Green NGOs have fought to control the domain because they feared it would be hijacked by corporations to give their commercial activities an unwarranted environmental tinge.

Jacob Malthouse, co-founder of Big Room Inc, the Canadian company that led the effort, said Icann’s decision was a victory against greenwashing.

“This means the environmental groups will always be in control of dot eco domain names,” he said.

“It means that the dot eco domain is going to be run by and for environmentalists. When people see a dot eco domain name they can be sure that is actually going to be meaningful.”

The Canadian firm assembled a coalition of more than 50 environmental groups from around the world, including WWF, 350.org, and tcktcktck.

They won out over three other groups competing for .eco: two from the domain industry and Planet Dot Eco LLC, which also claimed environmental credentials.

Had the community bid failed, .eco would have been sold by auction. The other groups are expected to appeal against Icann’s ruling.

And the real work may only just be beginning. Malthouse said environmental groups would now work to determine the criteria for approving .eco status – and that could prove contentious as groups fight it out over whether the nuclear industry, or groups in favour of GMOs or geo-engineering, make the grade.

In the domain name world, the decision to award .eco to a community was seen as a coup – as such efforts are ordinarily seen as a long shot.

The regulator rejected a similar bid from the gay community this week as “not gay enough”, according to Domain Incite.

 

 

http://www.theguardian.com/environment/2014/jun/26/battle-dot-eco-domain-name-internet-green-groups

 

 

 

 

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