.Peru´s fisheries sector reels in foreign investors
Bendecidas con increíble vida marina, las extensas aguas del Perú están entre las más ricas del mundo en cuanto a peces y moluscos.
El Perú cuenta con la segunda mayor industria de pesca en el mundo
Por su estratégica ubicación geográfica y el clima favorable, el Perú es un líder mundial en recursos pesqueros y en exportación de pescado, vende productos relacionados con la pesca a países de todo el mundo, incluyendo a China, que cuenta con varias compañías que pescan en aguas profundas, que compiten por las capturas preciosas.
Hogar de varios cientos de especies de peces, sus aguas ricas en nutrientes rebosan de especies valiosas como jureles y caballas, el atún, el arenque, la anchoveta y otras especies marinas como cangrejos, langostas y moluscos. Mientras que la corriente cálida del océano conocido como "El Niño" de vez en cuando impacta negativamente en la industria, el sector es un generador de empleo y fuente clave de divisas extranjeras.
Según datos del gobierno, la industria pesquera genera alrededor del 10 por ciento del PBI. Exportando el año 2011 casi $ 1,050 millones, de los cuales unos $ 412 millones procedían de las ventas de calamar gigante congelados.
Un informe publicado en 2010 por la Organización para la Alimentación y la Agricultura de la Fao confirma que Perú es el segundo país pesquero considerando sus pesquerías en el mar y las realizadas en aguas continentales capturando 7.4 millones de toneladas.
Fisheries sector reels in foreign investors
Updated: 2012-05-24 08:12
Blessed with incredible marine life, Peru's extensive waters areamong the richest in the world for fish and mollusks.
Blessed with rich marine life, Peru boasts the second largest fishing industry in the world
Given its strategic geographical location and favorable climate, Peru is a leading source and exporter of fish and fish-related products to countries around the world, including China, with several deep-sea fishing companies competing for precious catches.
Home to several hundred species of fish, Peru's nutrient-rich waters teem with high-valuespecies like sea bass, mackerel, tuna, herring, anchoveta and other marine life such as crab,lobster and mollusks. While the warm ocean current known as "El Nio" occasionally negativelyimpacts the industry, the sector is a major employer and key source of foreign exchangerevenues.
According to government data, the fisheries industry generates around 10 percent of GDP.Exports for 2011 reached nearly $1.05 billion, of which about $412 million came from sales offrozen giant squid.
A report published in 2010 by the Food and Agriculture Organization of the United Nationsconfirms Peru as the second largest marine and inland capture fisheries industry in the world at 7.4 million tons.
That figure was exactly half of the 14.8 million tons caught by global leader China. Canned fishand frozen fish are among its most popular exports.
The traditional and important industry is regulated by the Ministry of Production and supportedby the Peruvian Institute of the Sea.
PRODUCE's regulatory framework includes the setting of the quota catch system andimplementation of temporary bans to ensure natural resources have sufficient time to recoverand replenish.
"Peru is a leading fishery country and is the second in the world in terms of fish landings andthe foremost exporter of fishmeal," said Peru's Private Investment Promotion Agency.
"This is because of the high yield and the nutrient rich waters of the Peruvian sea, the existingdiversity of species and the leadership of national and international enterprises with operationsin the country," he said.
The Peruvian fishery sector is keen to develop new products that achieve higher prices in theglobal marketplace, added ProInversin, before highlighting some of the many investmentopportunities available in areas such as fleet replacement, cold chain, processing, logistics andaquaculture.
"In the fishmeal and fish oil fields, there are possibilities to invest in new plants for primefishmeal production, which sell at a higher price. There are diverse projects for developingaquaculture of high-value species, based on the available fishmeal," said Eduardo McBride,president of the Peru-China Chamber of Commerce.
"The private sector is making significant investments,particularly in frozen and canned seafood products. Specialpresentations with specific sauces or spices are also beingdeveloped to meet growing demand from around the world," hesaid.
He also noted, "with China preparing to invest around $10billion in Peru over the next five years, sectors like fisheriesand manufacturing offer investors huge potential.
"China is projecting that 60 percent of its total globalinvestments are going to be directed towards Latin America by2020," he disclosed.
"Chinese investment in Peru has traditionally focused onmining and hydrocarbons but the current trend shows Chinabetting on Peruvian manufactured products and hightechnology," he said.
Peruvian Prime Minister, Oscar Valds, said such substantial foreign investment will help reduceextreme poverty through the creation of employment opportunities and higher tax revenue. Heurged investors to focus on areas outside of the mining industry, such as forestry, fisheries andtourism.
"We are blessed to have such great natural resources and we now have to develop thesewithout harming the environment and learn how to make better use of our ocean and vastresources."
Established in 1976 through the acquisition of a fishing vessel called Cuzco 4, PesqueraExalmar S.A.A. has grown into one of the leading commercial fishing companies in Peru. Thecompany produces around 15 percent of the country's fishmeal and fish oil and is focused onlong-term sustainability.
The company, which has a sister firm focused on agricultural products like asparagus andgrapes, strives to be "recognized worldwide as the most efficient supplier of high protein hydro-biological products and provide customers quality, eco-efficiently prepared products, based onconstant innovation and the working capacity of its staff".
Pesquera Exalmar's activities center on the extraction, transformation and commerce of naturalmarine resources for indirect human consumption like fishmeal and fish oil, as well as directhuman consumption products such as fresh seafood.
Over the past few years, the company has made several acquisitions and now operates 24vessels and five processing plants that are strategically located along the coast.
As a result of this successful expansion drive, the firm holds around 10 percent of all fishingquotas in Peru. In November 2010, Pesquera Exalmar listed on the Lima Stock Exchange in ashare issue that raised more than $90 million.
"We are a very creative and dynamic company that has developed our business professionallyand sees the opportunities our country's geography presents, while always being aware of ourresponsibility to the environment," said Pesquera Exalmar CEO, Rossana Ortiz.
"Peru has many opportunities in the mining sector, the fishing sector, and other industries. Inthe fishing sector, China is a good destination for fishmeal, fish oil and other aquacultureproducts.
Asia's food culture is linked to the sea and one of Peru's big strengths is the sea, so there isgreat potential and optimism for trade with regard to this sector."
As part of its investment drive, Pesquera Exalmar recently launched a new business unitfocused on direct human consumption products, which included the construction of new plantsin northern and southern Peru to process catches.
In addition, several large vessels were fitted with modern refrigerated sea water systems toguarantee catch preservation. Fresh fish for direct human consumption are aimed at majormarkets in Europe, Africa and China.
"We have a processing plant at Paita in the northern region of Piura which freezes seafood fordirect human consumption," continued Ortiz. "We chose Paita as many species abound there,such as mollusks, prawns, cuttlefish - a squid that is super popular in China and Asia - and themahi-mahi, a fish that is very easy to digest. We constructed another plant at Ica in the southbecause there are a lot of cuttlefish there, as well as jack mackerel, mackerel and hake."
"China has a huge population that needs to eat and we provide a product they need. Fishmealis very important to the Chinese because it is what their pigs eat and the only substitute is milkwhich is much more expensive."
Following the injection of capital in late 2010, Pesquera Exalmar is seeking to obtain morefishing quotas and "studying other acquisitions", Ortiz added.
"Another segment (where we can invest) is fish farming China is going to continue growing anddemand for aquaculture and Omega 3 fish oil will continue to increase."
Founded less than a decade ago, TASA is now the world's largest producer of fishmeal andfish oil thanks to its fleet of 50 fishing boats - more than half equipped with state-of-the-arttechnology - and 16 modern plants located every couple of hundred kilometers along thePeruvian coast.
With a focus on quality not quantity, TASA is a national leader in the extraction, transformationand commercialization of aquatic resources for direct and indirect human consumption.
It also provides shipyard services for the construction, maintenance and repair of vessels andmarine instruments.
The company is owned by Brescia Business Group, one of Peru's most important investmentgroups. A heavy investor in its workforce and new technologies, all TASA's plants are equippedwith the latest "steam-dry" equipment and many of its vessels are fitted with RSW systems.
Since TASA operates in the marine area, it is concerned with exhaustive compliance with theenvironmental norms to assure that it does not damage the ecosystem. For this it applies afishing management and industrial management model that is exemplary because of its eco-efficiency and respect for biodiversity.
By the end of 2012, it will have reconverted all of its plants for the use of clean technologiesunder the "Steam Dried" system; additionally, 14 of its vessels have modern refrigerationsystems which guarantee an optimum supply for human consumption.
Carlos Pinillos, CEO of TASA, stated the firm's success is due to a combination of factors, themost important being its long term strategic proposal.
"We proposed what we wanted to be, what we intended to achieve and all we did was think ofhow it would be executed and allocate the tools to achieve that" he explained."One of the firstprinciples outlined was to have a processing plant every 200 kilometers, for the purpose ofbeing close to the catch zone, being able to deliver the fish to the port as soon as possible andthus be more efficient.
"TASA has always bet on the quality of its products; for that reason, it has never put productionvolumes before that. This has led us to stand out and position ourselves all along the coast ofPeru. We also have the capacity to innovate and provide the world with high quality marinefoods and ingredients.
"We believe that in the future, the increase in exports of fish oil will be the result of the Chinesepopulation being more aware ofthe benefits of Omega 3. Many countries have realized theadvantages of this compound, not only in nutrition, but also in the prevention of illnesses and,subsequently, the important savings in health matters."
TASA has strengthens its identity as an innovating, eco-efficient and socially responsiblecompany by receiving four distinctions in 2011 from prestigious Peruvian entities such as theMinistry of the Environment, the Ministry of Foreign Trade and Tourism, the Peruvian Universityof Applied Sciences and the Association Peru 2021.
InFocus provided the story